EFS Carpets – Creating Extra Income for Leicestershire County Cricket Club

Posted: Sat, 01 Jun 2013 14:04

EFS Carpets – Creating Extra Income for Leicestershire County Cricket Club

Alongside every sporting success at the ground, it’s vital to maximise your revenues from every possible on-site opportunity. Leicestershire County Cricket (LCC) recognised this and were keen to add turnover from their already busy match day revenues, asking EFS for assistance. Given the noise restrictions imposed by the City council (marquees on the famous Grace Road ground were out of the question) but as a central location within the city with ample parking and entertainment facilities, LCC were keen to take advantage of this ideal venue for the corporate market. The indoor cricket school provided the ideal solution but due to its importance for the club as a practice area, the specialist cricket flooring needed total protection. EFS recommended Club Gel backed carpet in a bespoke colour to both protect the training surface whilst also providing a warm comfortable surface for the new corporate clients. Given the high footfall, table and chair legs along with stiletto heels, EFS Club Gel Backed carpet protected the indoor flooring and took less than 2 hours to roll out and complete the dramatic transformation. The Club Gel Carpet is now stored away at Leicestershire and ready to roll out for the next big event at Grace Road. Jeremy Simpson – EFS Business Development Manager commented, “Every year our clients ask us how they can make better use of their facilities without damaging their existing flooring”. “Our range of Club carpets provide the perfect solution and have allowed schools, sports halls and sports clubs to make better use of their space and increase their revenues.”