Insomnia Festival Chooses EFS for Ricoh Arena Spectacular

Posted: Tue, 30 Sep 2014 10:47

Insomnia Festival Chooses EFS for Ricoh Arena Spectacular

At the end of August Coventry’s Ricoh Arena hosted Insomnia, the UK’s biggest gaming festival, with Event Flooring Solutions (EFS) installing the base on which the festival was built. The specialist supplier of temporary flooring solutions took a major involvement in the production of the event by laying over 6,000m² of its products to protect the stadium’s playing surface. Organised by Multiplay, Insomnia attracted thousands of gamers over its four days, with customers able to play against each other using the event’s temporary network. The festival also featured a major trade show, with the leading brands in the gaming industry exhibiting the latest software and hardware. The production build presented logistical challenges for all involved, as highlighted in this time-lapse video . EFS first installed two 3m x 100m sections of its Hex-Road™ product to form two access roads down either side of the pitch. An access road of 6m x 100m was also constructed down the centre of the playing surface. These three temporary roads allowed Kayam to erect its giant temporary structure on the pitch. Once built, EFS removed the central Hex-Road™ and installed 4,500m² of its Temp-a-Path™ product to provide a stable floor within the structure. When the festival closed, the whole process was repeated in reverse to allow the structure to be taken down. A team of 13 EFS installation staff undertook the operation. All of the EFS products were laid on top of its geo-textile membrane, offering increased protection to the natural surface beneath and further enhancing the stability of the product. EFS Business Development Manager Jeremy Simpson said: “This is the first time this has been done at the Ricoh Arena, so we had to use all our experience when planning the build and break so that things could run as smoothly as possible. The build schedule was only possible because of the nature of our products, which can be installed and removed very easily without the need for plant machinery. The Hex-Road™ was perfect for the vehicles required to build the structure, whilst the Temp-a-Path™ provided the perfect solution for pedestrian traffic within the venue.”